About us

At zeed, we understand that gold holds a special place in the hearts of middle-class Indians. For generations, gold jewellery has been more than just an accessory—it’s a cherished asset, a symbol of tradition, and a key to financial security. We recognize the deep-rooted passion for gold and the challenges that come with saving and investing in it.

That’s why we’re on a mission to transform how you think about buying and saving gold. Our journey began with a simple idea: to empower you to lock in today’s gold price for your future purchases, without the need for upfront payment. With zeed, you can lock your gold price the moment you decide to buy, without upfront payment giving you financial flexibility.

We’re here to make gold savings simpler and more rewarding. Our innovative platform allows you to lock the price of gold with zero initial investment—just use zeed, and you’re set. We’re committed to helping you save smarter and get better returns on your jewellery savings schemes.